The research for this study was carried out during November and December 2008 using the Internet consumer panel of mo’web research. In total, completed surveys were filled in and submitted on-line by 3,000 consumers. Moreover, The fundamental rationale for the publishing of this report is the growing importance of partnerships for financial services in Germany. Indeed, among the 80 entities considered in this study, 32 were offering motor insurance at the time of the research with 31 active in credit cards and 19 in accident or health insurance although only seven in mortgages. However, understanding the actual and potential impact of any given organisation on a comparative basis is hard as it depends not only on the provider’s overall numbers of customers but, also, upon other variables.
These include the depth and frequency of the relationship between the organisation and its customers, the degree of trust invested in the organisations by consumers and the willingness of consumers to use them to take out financial services. Hence, there remain many unanswered questions that this report seeks to address. For example, what evidence is there to suggest that retailers such as Aldi, Amazon, Lidl, Real or Schlecker could expand profitably into banking or insurance? To what extent can leading travel firms be used to distribute financial services other than travel insurance? Do energy companies or media entities constitute a valid partner for any type of financial product? And which specific organisations already promoting financial services appear to have achieved the highest cross-selling rates thus far? Indeed.
You may be able to use this report in one or more of the following ways :
appreciate both the size of the total customer base of the alternative providers of financial services covered by the research and, critically, how this breaks down by frequency of contact; understand the extent to which the brands of the same organisations are trusted by consumers and how this differs between actual customers and non-customers; assess the prospects for distributing motor insurance, household insurance, travel insurance, accident and health insurance, life insurance, credit cards, mortgages, personal loans and savings accounts through the universe of alternative providers reviewed; compare the apparent size of the partnership opportunity on a like-for-like basis both across the nine financial services considered and the 80 organisations evaluated - how do the other 79 entities stack up against ADAC, which emerges among the market leaders in this field? gain access to unique partner profiles which consolidate data describing their actual and potential effectiveness as distributors of banking and insurance products.
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